Video Marketing is the advertising of service or product with recorded videos to promote engagement on various social networking sites and online marketplaces to increase direct customer contact and introduce the real usage of product or service for a target audience. An interesting video can make you visible online in a matter of seconds, so it’s vital to get the most from your video creation efforts. A good video can make the difference between getting potential customers and making a video marketing campaign completely forgettable. A lot of money can be made with video marketing, and if done right it can have the desired effect on website performance, which in turn, can lead to increased sales and more profit. If you’re looking to invest in video marketing but aren’t sure how to start, keep these suggestions in mind.
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First off, a great video marketing tactic to try would be to create a bite-size video that offers something of real value to your prospects. For example: The above video is about a Canadian child who can’t stand to play basketball and can only stand on his hands. His grandmother provides him with the leg up by giving him a video game. Although this video might not be the most bite-worthy you’ve seen, it will entice prospects to watch because of the way it offers something useful, like the leg up.
If you’re having a hard time producing quality video marketing content, try using one of the best video creation software programs out there: Camtasia. Camtasia allows you to import videos from different sources (like webpages, blogs, and YouTube) and creates professional looking videos quickly and easily. Best of all, you can create highly advanced and engaging videos with little technical knowledge. You can use Camtasia’s text tool to add rich captions and titles to your videos, and also apply transitions, visual effects, and more.
Another video marketing tactic you can use to explode your presence on the web is to participate in video communities. Video communities allow you to share interesting information with other members and drive massive amounts of traffic to your website. For example, one of my largest community groups is called Web Pro Digest. This community attracts many successful online entrepreneurs and Internet marketers who love sharing video content on a daily basis.
If you have an existing blog or website, you can leverage video content for free by posting video blogs or making quick videos to document certain aspects of your day. For example, I make a video every morning to share with you about the day’s activities. Another powerful video marketing tactic that works well is to submit video content to image sites. Most image sites allow users to upload their own videos for free. Just be sure to credit the photographer or company who was able to capture the video.
In addition to blogging, video making and submitting to image sites, another option for video creation is with an invideo video maker. An invideo video maker allows you to instantly make a video online right from your browser without having to learn any advanced video creation or computer skills. The invideo video maker software will walk you through step-by-step, so even a beginner computer user can create professional videos. I would definitely recommend investing in an invideo video maker to help streamline your video creation needs.